Lawyer & Attorney Advertising.
GET REFERRALS: If you are a small firm, spending 2-3 hours a day managing Twitter, Facebook, YouTube, and LinkedIn accounts (as well as updating Blogs, RSS feeds and so on) - will most likely be a 'time vs results' losing battle. Unless you enjoy giving free advice constantly in under 280 characters?
Outsourcing has always been a key way to balance these types of problems and with 1to1Legal's network history, experience, staff and resources - there aren't many better or more cost effective places to start.
Our lawyer referral service receives nearly 75%* of it's traffic from sources other than search engines such as our affiliate program, website partners, social media, and more. Join us, and we'll refer people to you month after month no matter what Google gets up to.
Our referral service is targeted, with all potential clients required to enter their zip code and case type before being put through.
Our referral service is targeted, with all potential clients required to enter their zip code and case type before being put through.
GET SOCIAL: The notion that you need to hire a gadget worshipping 18-year-old to manage your online marketing, is mythical. Just because you don't Tweet photos of your breakfast, it doesn't mean you're incapable of understanding how Social Networks or Local Search works.
"But can you get Local Search & Social Media clients without spending hours on Facebook or hiring a local search SEO?"
Tens of thousands of visitors come to us from social media networks, forums, offline marketing, other websites, and direct. That's a huge cross-section of online traffic that completely bypasses the almighty Google. Would you like to be 'Google-Proof'?
GET LOCAL: Fed up advertising your Divorce firm only to get phone calls from people requiring DUI help? Fed up paying for directory listings only to be cold-called by marketing firms?
We have been marketing law firms on and off the web since 1999. We have purchased radio, magazine, newspaper, pay-per-click, directory, and every other type of advertising you can think of for our law firm customers during that time.
1to1Legal.com was initially created only for our own existing client base of 30-50 law firms as an extra weapon in the marketing arsenal we created for them. But, as the internet focus has moved to "LOCAL", so have we.
We match the client's legal problem and their postcode, to the law firms in our database.
GET LISTED: Our referral database is unique. The result of our 19+ years in legal services marketing. A complementary blend of the normal directory format, with a focus on ROI ... i.e. producing "convertible leads".
We achieve this by directing visitors on our site to use our custom search box, rather than simply browsing through a standard directory layout. They enter their zip code, but crucially - they also enter the case type they are looking for help with.
That means your divorce firm isn't answering the phone to injured pedestrians, and your criminal law firm won't get inundated with bankruptcy queries.
* No small print here.
Social Media for Law Firms
Referral Services for Law Firms
Lawyer Marketing Blog
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... is good publicity".
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